Radio Station Campaigns Ideas

Radio Station Campaigns Ideas

FOUR KEYS TO ENTERTAINING RADIO CONTESTS
By Dan O'Day

Various radio station internet marketing directors think all that is you need for a
highly effective radio contest as well as promotion is a creative idea. Good ideas really are
wonderful. But you have to know how to translate persons ideas into
star ratings, revenue...or each.

Today we're going to center on "on-air" contests; contests or promotions
that become part of your programming.

Allow me to share the four factors making an on-air contest listenable:

2 . Prize

* Match

* Execution

1 . Air Talent's X-Factor

Let's take a glance at each of these components within the little more detail...


Pay back

For "everyday" contests, there can be four types of "good" payouts:


1. Valuable

2. Affinity

3. Unique

4. Stupid-But-Cool.


VALUABLE Accolades: One hundred dollars cash. Navigation devices. Tickets into a
hot concert.

(Be aware that I did NOT say, "Tickets with the Boat Show, Automated Show, etc.Inch)


AFFINITY PRIZES: Rail station t-shirts, jackets, thumb flash drives with your
network logo, etc. A thing very cool-looking that enables your listeners
to admit their relationship on your brand.

Take, like, Harley-Davidson motorcycles. If you want to amass wealth
selling to people who get Harley-Davidson motorcycles, do NOT go to
the motorcycle industry. Sell them Other things imprinted with the
Harley-Davidson symbol. Harley owners are classified as the absolute best kind of
shopper: proud fanatics.

Exactly what can you buy with the Harley-Davidson custom logo on it? Shirts, limits, shot
glasses, billiard tables, coasters, coffee mugs, ashes trays, piggy banks, footwear,
jackets, sunglasses, wall clocks, bean-bag animals, wire figurines, knives,
lighters, chaps, shorts, jackets, vests, halter tops, weights....The list is
limitless.

Why? Harley business owners have a strong appreciation to the Harley label. It's not
just a way of transportation...or even a motorcycle. It's a life style.

Harley owners employ a strong relationship with the Harley brand.

And that's the key word utilizing "affinity" prizes: Relationship. Until you
care about your fans and they don't care about your needs, "affinity" prizes
probably typically are not your best choice.

The particular stronger your romance with your core market, the more they will
respond to "affinity" prizes.


EXCLUSIVE Payouts: Backstage concert go away....Private concert....Confidential
screening....One-of-a-kind memorabilia....Lunch break with a celebrity.


STUPID-BUT-COOL Accolades: This is most effective whether it is also an Appreciation
Prize. The ideal Stupid-But-Cool winning prize is one that you would by no means pay
for...yet which you would stay at home line to receive without spending a dime.

Sometimes in my courses I give the instance of Peter Holmes at
England's Wind AM who gave away...personalized tub plugs. A
perfectly stupid prize the fact that loyal listeners injure yourself for.


GAME

Actually does simply describing the competition make your audience want to listen?
(Most on-air competitive events fail this test out.)


EXECUTION

Does that jock present the contest on its own in a way that maximizes its
effectiveness?


AIR TALENT'S X-FACTOR

An individual has a prize no one wants to make sure you win, delivered from a contest that isn't
valued at listening to.

The only thing that can save your radio location is the individual jock's
opportunity to make something beyond nothing. Or, better, to blend
his/her personality the real key of the caller to brew a human encounter
that may be worth listening to.

For sure, a great jock often conserve a lame contest.

But that's like planning on the record manufacturer to "fix it inside mix," or possibly
giving bad business oriented copy to the speech actor and expressing, "Make it
funny."

If you routinely count on your air gift to save the station's on- fresh air
contests, you've got significant promotion problems.


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